STEVE AOKI + LOVEFOXXX + ARMPARTY

One of Steve Aoki's wonderful tracks, Heartbreaker featuring the amazing Lovefoxxx, can now be accompanied with an amazingly creative, sexy, and chic music video. Lovefoxxx in the 70's look with beautiful stacking bracelets makes us want to go out and break someone's heart!

LIVE FAST, DIE YOUNG, BAD GIRLS DO IT WELL

The amazing music video from the British singer, M.I.A. will get you of out the seat for sure! These badass girls in the look of the greatest eastern fashions and sparkling accessories with drag racing in the dessert show us exactly what we’ve all been missing out!

KONY 2012 + BRACELET

In the last few days, you've probably seen the references to "KONY 2012". It's fast becoming the big viral campaign that calls for the capture of Joseph Kony, the worst living criminal known to abduct over 30,000 children and force them to be child soldiers in Central Africa.

KONY 2012 is a film and campaign by the NGO Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice. The group solicits donations, and offers the “Action Kit” with 2 unique bracelets, one for you and one to give away, and other supplies geared for the big, “Cover the Night” event on April 20. At sundown, activists are to gather “on every street corner in every city” and blanket areas with campaign KONY 2012 posters.

The most interesting things are items in the action kit. Kony 2012 bracelets have unique ID numbers on them, and you can enter that bracelet number into the site to mark yourself as part of "the movement". Likewise, the posters can be geo-tagged, allowing your impact to be tracked in real time.

KONY 2012 CAMPAIGN

If you've been on Facebook and Twitter in the last few days, you've probably been inundated with status updates and tweets about the viral Kony 2012 Campaign video made by a young American filmmaker, Jason Russell. It's all part of a viral meme by the NGO Invisible Children, calling for the capture of Joseph Kony, elusive Uganda warlord and criminal known to abduct children and then force them to be child soldiers fighting for his Lord's Resistance Army (LRA).

While most people would agree that Kony is a criminal who needs to be captured and punished, there are a variety of opinions about the intentions of the organization and its questionable finances. But what is undeniable is the integral role that social media played in the campaign. Kony 2012 is undeniable proof that social media is so effective. The use of Facebook, Twitter and celebrity bloggers has been spreading Jason Russell’s message across the globe with more than 100 million views garnered so far by the video.

In the video, Jason sets out a specific plan to target celebrities and politicians, encouraging supporters to message these individuals via their social networks. Another aspect of the Kony 2012 plan is to encourages its advocates to incorporate social media in their movement by assigning a unique identification number to each Action Kit bracelet. By entering the ID number online and geo-tagging your Kony 2012 posters, individual progress can be tracked creating an interactive approach to activism.

On April 20, 2012, the Kony 2012 Campaign plans to “Cover The Night” by hitting the streets at sundown till the sun comes up to cover the streets with Kony 2012 posters for the world to wake up hundreds of thousands of posters. This will show the true power of social media and social networking systems.

"Whether one agrees with the organization’s methods or not, there is no denying that it has mobilized millions of young people into action. The Kony 2012 campaign is a great example of how to connect with these young people by using social media and social networking tools to deliver that message. It connected using tools that young people relate to, such as art. It had a convincing messenger. It provided a specific plan and mode of action. It delivered the message using available social networking systems. This, after all, is what social networking and crowdsourcing is all about." — Olubunmi Emenanjo

WILDFOX COUTURE SPRING 2012

Childhood friends Emily Faulstich and Kimberley Gordon are the creative force behind Wildfox. Inspired by Native American artwork and vintage rock & roll t-shirts, the young designers gave birth to a brand that tells a story of their generation and friendship. They showed you the Spring 2012 collection a couple months ago and finally a film has been released to go along with the photoshoot. Featuring a song called "Rotten Apples" by Voxhaul Broadcast with the Wildfox's signature vintage style tees paired with western inspired dresses and gorgeous cowboy boots is a must-watch.

Emily & Kimberley said "the inspiration for this film came from the Tom Robins’ novel, Even Cowboys Get the Blues  – which is littered with incredible euphemisms and powerful insights into the lonely but astonishing lives of outcast cowgirls. Robbins reveals the power, pain, and humor behind the life of a solitary cowgirl with words that are moving, touching and hilarious. We hope to have captured the same feelings with our new collection."

WATCHETTE + BLOGGER

Welcome to The Watchette Blogger! Here's a fresh start of the first post on Blogger. We'll be regularly posting obsessive daily coverage of the most appealing feminine stories in contemporary culture, fashion landscape and globe lifestyle. We also hope you'll spread some things you feel it worth sharing on our Blogger to others. This is what social networking is all about.